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The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice Michael C. Sturman
Publisher: Wiley, John & Sons, Incorporated

The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice Jack B. The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice This cutting edge and comprehensive book—with contributions. Cornell School of Hotel Administration on Hospitality, The: Cutting Edge Thinking and Practice. Average-daily-rate and demand declines (as summarized in Figure 1 below) shows that during the 2001/2002 downturn hotels quickly responded to weakening demand with price decreases. Jill Hellman, an The leaders considered establishing ongoing SHA-IN funding following the corporate subscription model of school's Center for Hospitality Research, where companies pay an annual fee to be on the board and attend roundtable discussions about the cutting edge of research. Revenue managers need to think like marketers—making sure their price changes and promotions are targeted at price-sensitive customers. The four-credit Sustainable Global Enterprise Practicum in the Hospitality Industry, open to Cornell undergraduate and graduate students, began in October with an enrollment of 15. Joe Strodel and Tom Ward from the School of Hotel Administration (SHA) at Cornell University agreed to help develop an Innovation Network for this purpose. Additionally, her views on hospitality and service can be found in the recently published book: The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice. Sturman, C et al (2011) The Cornell School of Hotel Administration on Hospitality : cutting edge thinking and practice. Corgel and Rohit Verma (eds) 2011 9780470554999. Food and Beverage Management: For the Hospitality, Tourism and Event Industries. The Cornell School of Hotel Administration on Hospitality—Cutting Edge Thinking and Practice Michael C. The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice. Anderson is an associate professor at the Cornell School of Hotel Administration. The world's leading school of hotel administration now offers a com-prehensive overview of the hospi-tality industry.