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Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li, Josh Bernoff

Groundswell: Winning in a World Transformed by Social Technologies Charlene Li, Josh Bernoff ebook
Page: 352
Format: pdf
ISBN: 9781422161982
Publisher: Harvard Business Review Press

Groundswell: Winning in a World Transformed by Social Technologies. How Pinterest is becoming the next big thing in social media for business. This blog was written using information from Charlene Li and Josh Bernoff's book Groundswell; Winning in a World Transformed by Social Technologies. Groundswell: Winning in a world transformed by social technologies. Part 3: The Groundswell Transforms. We have recently submitted for the Forrester Groundswell award - winning in a world transformed by social technologies. Boston: Harvard Business Press. Groundswell: Winning in a World Transformed by Social Technologies (Li and Bernhoff) This 2008 classic should be the starting point for anyone venturing into the field. Li, Charlene and Josh Bernhoff. I learned about Groundswell: Winning in a World Transformed by Social Technologies (2008) by Charlene Li and Josh Bernoff from the HBR IdeaCast Episode 91: Be a Social Technology Provocateur. This blog is my summation of Chapter 5 from Groundswell. Boston: Harvard Business School Publishing, 2008.